As a lawyer, I defended the intellectual property rights of leading luxury brands, defining and implementing a global strategy to protect not only the brand itself but its global image and identity. The brand was still my core activity as a corporate lawyer with a focus on brand extension, brand makeover and co-branding. My additional
degrees in jewelry making and gemology as well as several years experience in jewelry design and production gave me the full insight to advise on brand and product strategies in
the jewelry sector. Having worked in Geneva, New York, London, Moscow and Paris I understand and can address the issues faced by an international brand development.